Traditional offset printing has come a long way in the past decade. We are now at the point where many projects do not have to go through the traditional route of design, proof-approval, film-outputting, plate making and presswork.
Because of the digital revolution, it is now possible to bypass some of the stages: For example, the proofing can now be done by viewing how the various design elements will look as posted on a website, so you can see the different versions almost immediately, without the poor quality of fax-proofs or the delay and expense of couriering a full-colour hard-copy.
In addition, the film stage can be removed in some cases depending on the final output required. Finally, in some instances short-run color laser prints made directly from graphic files can sometimes do exactly what you want, for a fraction of what full color used to cost.
Large format four-colour (photo-realistic) printing has also come down significantly in the last few years. This allows short-run, job-specific posters to be made as wide as five feet, with unlimited length at previously unheard-of prices, and with an astonishingly good quality!
Another exciting technological development which has just matured is the personalized printing
revolution, where your "target audience" is an audience of one. This removes the bulk mailers' immediate "trash factor", where most people just throw out unsolicited mail automatically without reading it. Now you can personalize each piece to the specific client, as specific as you want, and as specific as you know your client. We'd love to arrange a demo of this irresistible medium for you.
Contact us to discuss how we can make your project the best it can be.
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